The Craft Butcher Difference
The Association has many roles in assisting and promoting the Craft Butcher. Training, Business Mentoring, Promotional Materials, Marketing Campaigns, Technical and HR assistance, Seminars, Demonstrations, Branded Packaging and Seasonal posters are some of the areas of support available to the members.
ACBI encourages consumers to look for the CraftButcher logo to be sure of having the very best, traceable, traditionally prepared meat available. Meat from a Craft Butcher is generally sourced, slaughtered and prepared locally and so reduces Food Miles (helping our carbon footprint), and also eliminating stress to the animals. Transporting animals long distances before slaughter has a detrimental effect on the meat quality. By supporting your local Craft Butcher you can be sure of the highest quality produce.
ACBI promotes, trains and advises CraftButchers throughout Ireland to help make your your local Craftbutcher the best place to find value and quality in the current economic situation. Your Craft Butcher respects meat as a quality product and will happily provide cookery tips and storage advice to his customers. Get to know your Craft Butcher. This way, he or she will learn what you like and will always try to have it for you.
There is an old saying
"keep your business in town if you want to keep your town in business"
This is truer today than it ever was, but there are other reasons to buy local when it comes to buying meat. Your local Craft Butcher generally buys from local farms, and the animals are slaughtered locally which has a direct bearing on meat quality.
If an animal is transported long distances before slaughter, this has a stressful effect, which results in meat being tough and tasteless. There is also the carbon footprint to consider - meat sourced locally and sold locally uses little fossil fuel and is kinder to the environment.
So buying locally contributes to the local economy and also ensures the quality of the meat is far superior.
Small local Craft Butcher shops take great pride in knowing where their products come from; they have full traceability and can reassure customers on the quality of their produce. Craft Butchers want their customers to understand that they take bringing quality to them very seriously indeed. Craft Butchers ensure they know their suppliers, and the majority of products sold in Craft Butcher shops are freshly prepared. Craft Butchers can reassure customers, not just on the origin of what they sell, but also on how it has been prepared before it’s brought to the shelves. The Associated Craft Butchers of Ireland encourages customers to talk to their local Craft Butcher, get to know the staff, you can ask questions and you can have them answered. That type of knowledge, expertise and interaction gives the customer peace of mind.