Two things your product must do - Look great and taste great. We all know the craft butcher's product is a far better product than that available from the multiples. But are we displaying it to it's full potential?
Most customers buy with their eyes. Ensure that all product displayed is in prime condition, not tired looking and of even portions. Go that extra step and display it well.
Each tray should have a pattern to the meat display, and be lightly garnished with fresh fruit and vegetables.
Kale (curly cabbage) is especially good for brightening up a display. Never use lettuce as it gets bruised and tires very quickly.
Oranges are bright and attractive, as are tomatoes. Take a little time to prepare the fruit and vegetables attractively. Remember your competition can put a nice pictured label on the plastic box.